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Brand Image
Evi C Waworuntu, Deske W Mandagi, Anthony S Pangemanan
351-369
‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product
‘I See It, I Want It, I Buy It’: Peran Social Media Marketing dalam Membentuk Brand Image dan Niat Beli Produk Lokal Gen Z
December 27, 2022
DOI :
https://doi.org/10.33019/society.v10i2.463
Abstract viewed
1634
times
PDF (English) downloaded
1292
times
PDF (Bahasa Indonesia) downloaded
106
times
Martin Martin, Nasib Nasib
277-288
The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables
Upaya Peningkatan Loyalitas melalui Brand Image, Brand Trust, dan Kepuasan sebagai Variabel Intervening
June 30, 2021
DOI :
https://doi.org/10.33019/society.v9i1.303
Abstract viewed
1172
times
PDF (English) downloaded
613
times
PDF (Bahasa Indonesia) downloaded
318
times
Anfas Anfas, Ida Hidayanti, Mohbir Umasugi, Ibnu Sina Hi. Yusuf
356-379
The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate
Penerapan Word of Mouth dalam Membangun Kepercayaan Masyarakat dan Brand Image Universitas pada Keputusan Pemilihan UPBJJ-UT Ternate
June 30, 2021
DOI :
https://doi.org/10.33019/society.v9i1.308
Abstract viewed
291
times
PDF (English) downloaded
227
times
PDF (Bahasa Indonesia) downloaded
327
times
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