Selection Satisfaction and Attributes of Higher Education Institutions: Mediation of Information Satisfaction
Society Volume 9 Issue 1#2021
PDF (English)
PDF (Bahasa Indonesia)

Keywords

Attributes;
Higher Education;
Information Satisfaction;
Selection Satisfaction

View Counter


  • Abstract viewed - 139 times
  • PDF (English) downloaded - 45 times
  • PDF (Bahasa Indonesia) downloaded - 25 times

Search in:

| |

How to Cite

Buamonabot, I., Arilaha, M., & Fahri, J. (2021). Selection Satisfaction and Attributes of Higher Education Institutions: Mediation of Information Satisfaction. Society, 9(1), 228-240. https://doi.org/10.33019/society.v9i1.292

Abstract

This study aimed to examine the satisfaction of information availability in mediating the relationship between attributes of and satisfaction in choosing higher education institutions for Universitas Khairun and IAIN Ternate. A total of 252 students from both institutions were involved in this survey, with an effective rate of return of 70%. A hierarchical regression analysis was run by using IBM SPSS version 24. The results showed that for Universitas Khairun, information satisfaction fully mediates the relationship between attributes and satisfaction in choosing a university. In contrast, for IAIN Ternate, information satisfaction is only an independent variable. The implications and suggestions for further research are also discussed in this study.

DOI : https://doi.org/10.33019/society.v9i1.292
PDF (English)
PDF (Bahasa Indonesia)

References

Ahmad, M. (2019). The Influence of Product Attribute and Reference Group Towards Customer Value of Moslem’s Wear Kerawang Handycraft in Gorontalo Province. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 2(1), 1–12. Retrieved from http://www.ejournal.aibpm.org/index.php/IJAFAP/issue/view/22

Ardani, W., Rahyuda, K., Giantari, I. G. A. K., & Sukaatmadja, I. P. G. (2019). Customer Satisfaction and Behavioral Intentions in Tourism: A Literature Review. International Journal of Applied Business and International Management, 4(3), 84–93. https://doi.org/10.32535/ijabim.v4i3.686

Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182. https://doi.org/10.1037/0022-3514.51.6.1173

Brown, C., Varley, P., & Pal, J. (2009). University course selection and services marketing. Marketing Intelligence & Planning, 27(3), 310–325. https://doi.org/10.1108/02634500910955227

Buamonabot, I., Nurlaila, N., & Nurdin, N. (2019). Pengaruh Atribut Perguruan Tinggi Terhadap Kepuasan Memilih Perguruan Tinggi. Cakrawala Management Business Journal, 2(1), 281. https://doi.org/10.30862/cm-bj.v2i1.19

Buamonabot, I., Syahdan, R., Arilaha, M. A., Fahri, J., & . N. (2020). Atribut Perguruan Tinggi, Kepuasan Informasi, Kepuasan Pengguna Sistem Informasi dan Kepuasan Memilih Perguruan Tinggi (Studi pada Sistem Informasi Penerimaan Mahasiswa Baru). IJIS - Indonesian Journal On Information System, 5(2). https://doi.org/10.36549/ijis.v5i2.88

Cha, S. S., & Seo, B. K. (2019). Cafeteria Use by Students and Effect of Selection Attributes on Satisfaction. The Journal of Asian Finance, Economics and Business, 6(1), 187–194. https://doi.org/10.13106/jafeb.2019.vol6.no1.187

Chapman, D. W. (1981). A Model of Student College Choice. The Journal of Higher Education, 52(5), 490. https://doi.org/10.2307/1981837

Cubillo, J. M, Sánchez, J., & Cerviño, J. (2006). International students’ decision‐making process. International Journal of Educational Management, 20(2), 101–115. https://doi.org/10.1108/09513540610646091

Davignon, P. (2015). Factors Influencing College Choice and Satisfaction among Students at Christian Colleges and Universities. Religion & Education, 43(1), 77–94. https://doi.org/10.1080/15507394.2015.1090811

Ghozali, I. (2018). Aplikasi analisis multivariete dengan program IBM SPSS 23. Semarang, Indonesia: Badan Penerbit Universitas Diponegoro.

Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis: A Global Perspective. In P. P. Hall (Ed.), Multivariate Data Analysis: A Global Perspective (7th ed., Vol. 7, p. ). Hallbergmoos, Germany: Pearson.

Halstead, D., Hartman, D., & Schmidt, S. L. (1994). Multisource Effects on the Satisfaction Formation Process. Journal of the Academy of Marketing Science, 22(2), 114–129. https://doi.org/10.1177/0092070394222002

Iglesias, M. P., & Guillén, M. J. Y. (2002). Searching for information when selecting a restaurant. Food Service Technology, 2(1), 35-45. https://doi.org/10.1046/j.1471-5740.2002.00032.x

Ismail, N. (2008). International Students’ Satisfaction in Their Choice of A Private higher Education Institution. 9th International Business Research Conference, 24 November – 26 November. Melbourne, Australia.

Ismail, N., & Leow, Y. M. (2008). Sourcing for information: A private higher education perspective. 9th International Business Research Conference. Melbourne, Australia.

Ismail, N. (2009). Mediating effect of information satisfaction on college choice. Oxford Business & Economics Conference Program, 1–23. St. Hugh’s College, Oxford University, Oxford, UK.

Ismail, N., Faridah, H., Nooraini, M. S., & Norzaidi, M. D. (2010). Determining Mediating Effect of Information Satisfaction on International Students’ College Choice: Empirical Evidence in Malaysia’s University. International Journal of Scientific Research in Education, 3(1), 51–63.

Ismail, N., Hassan, F. H., & Sheriff, N. M. (2012, June). Student Satisfaction Formation: Linkage Between Information Satisfaction and College Choice Satisfaction. In European Conference on Research Methodology for Business and Management Studies (p. 181). Academic Conferences International Limited.

Ismail, N. (2013a). Characteristics influencing international students’ information search and satisfaction on private higher education institution in Malaysia. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 3(3). Retrieved from http://ir.uitm.edu.my/id/eprint/19069

Ismail, N. (2013b). Information Accessibility in the Selection of Information Sources in Higher Education: The Relevance of Marketer Controlled Sources. Journal of Global Management, 6(1), 11–21.

Jones, J. L., & Shandiz, M. (2015). Service Quality Expectations: Exploring the Importance of SERVQUAL Dimensions from Different Nonprofit Constituent Groups. Journal of Nonprofit & Public Sector Marketing, 27(1), 48–69. https://doi.org/10.1080/10495142.2014.925762

Kotler, P., & Armstrong, G. (2018). Principles of Marketing (15th Global ed.). Boston, USA: Pearson.

Lubbe, I., & Petzer, D. (2016). Key information sources influencing prospective students university choice a South African perspective. South African Journal of Higher Education, 27(4). https://doi.org/10.20853/27-4-275

Machmud, R. (2019). Study of Satisfaction of Information System Users in Study Program (SIMPRODI) in Gorontalo State University. International Journal of Applied Business & International Management, 4(1), 1–12. Retrieved from http://www.ejournal.aibpm.org/index.php/IJABIM/article/view/339/342

Maslowsky, C. (2014, December 17). Five Ways Higher Education Marketing Will Change in 10 Years. Retrieved from https://evolllution.com/opinions/ways-higher-education-marketing-change-10-years/

Menon, M. E., Saiti, A., & Socratous, M. (2006). Rationality, Information Search and Choice in Higher Education: Evidence from Greece. Higher Education, 54(5), 705–721. https://doi.org/10.1007/s10734-006-9019-3

Murray, K. B. (1991). A Test of Services Marketing Theory: Consumer Information Acquisition Activities. Journal of Marketing, 55(1), 10. https://doi.org/10.2307/1252200

Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. New York, USA: The McGraw Hill Companies, Inc.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41-50. https://doi.org/10.2307/1251430

Poock, M. C., & Love, P. G. (2001). Factors Influencing the Program Choice of Doctoral Students in Higher Education Administration. NASPA Journal, 38(2), 203–223. https://doi.org/10.2202/1949-6605.1136

Roscoe, A. M., Lang, D., & Sheth, J. N. (1975). Follow-up Methods, Questionnaire Length, and Market Differences in Mail Surveys. Journal of Marketing, 39(2), 20–27. https://doi.org/10.1177/002224297503900205

Sudarwo, R, Anfas, A., & Buamonabot, I. (2018). Pengaruh Kepuasan Informasi terhadap Kepuasan Memilih Perguruan Tinggi. Bongaya Journal for Research in Management, 1(2), 18–24. Retrieved from https://ojs.stiem-bongaya.ac.id/index.php/BJRM/article/view/75

Sudarwo, R., Anfas, A., & Buamonabot, I. (2019). Antecedents of Satisfaction Choosing Higher Education: An Empirical Evidence at the Universitas Terbuka. International Journal of Scientific and Technology Research, 8(10), 1601–1604. Retrieved from http://www.ijstr.org/paper-references.php?ref=IJSTR-1019-22957

Tjiptono, F. (2015). Strategi Pemasaran (4th ed.). Yogyakarta: Penerbit Andi.

Verghese, A., & Kamalanabhan, T. J. (2015). Attributes influencing information search for College choice: An exploratory study. International Journal of Business Innovation and Research (IJBIR), 9(1), 34–51. Retrieved from http://www.inderscience.com/offer.php?id=65952

Zhang, Q., Cao, M., Zhang, F., Liu, J., & Li, X. (2019). Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective. Business Ethics: A European Review, 29(1), 20–34. https://doi.org/10.1111/beer.12243

Copyright (c) 2021 Owned by the Author(s), published by Society

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Downloads

Download data is not yet available.