Branding of Ternate City
Society Volume 9 Issue 1#2021
PDF (English)
PDF (Bahasa Indonesia)

Keywords

City Branding;
Economic Value;
Ternate;
Tourism

View Counter


  • Abstract viewed - 121 times
  • PDF (English) downloaded - 56 times
  • PDF (Bahasa Indonesia) downloaded - 38 times

Search in:

| |

How to Cite

Fahri, J., & Ahmad, F. (2021). Branding of Ternate City. Society, 9(1), 252-263. https://doi.org/10.33019/society.v9i1.297

Abstract

City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.

DOI : https://doi.org/10.33019/society.v9i1.297
PDF (English)
PDF (Bahasa Indonesia)

References

Alexander, M., & Hamilton, K. (2016). Recapturing place identification through community heritage marketing. European Journal of Marketing, 50(7/8), 1118–1136. https://doi.org/10.1108/ejm-05-2013-0235

Anderson, P. (1962). Portugal and the end of ultra-colonialism- Part 1. New Left Review, I(15), 83. Retrieved from https://newleftreview.org/issues/i15/articles/perry-anderson-portugal-and-the-end-of-ultra-colonialism-part-i

Anholt, S. (2007). What is Competitive Identity? In Competitive Identity (pp. 1–23). London, United Kingdom: Palgrave Macmillan. https://doi.org/10.1057/9780230627727_1

Antara News. (2019, September 2). Penyelenggaraan ICCF di Ternate dimanfaatkan untuk promosi UKM. Retrieved from https://www.antaranews.com/berita/1040180/penyelenggaraan-iccf-di-ternate-dimanfaatkan-untuk-promosi-ukm

Arnold, D. (2005). Agriculture and “Improvement” in Early Colonial India: A Pre-History of Development. Journal of Agrarian Change, 5(4), 505–525. https://doi.org/10.1111/j.1471-0366.2005.00110.x

Besana, A., Esposito, A., & Vannini, M. C. (2020). Small Towns, Cultural Heritage,… Good and Evil Queens. In Cultural and Tourism Innovation in the Digital Era (pp. 89-99). Cham, Switzerland: Springer.

Burrell, G., & Morgan, G. (1979). Sociological Paradigms and Organizational Analysis. Aldershot, UK: Gower.

Casidy, R., Helmi, J., & Bridson, K. (2019). Drivers and inhibitors of national stakeholder engagement with place brand identity. European Journal of Marketing, 53(7), 1445–1465. https://doi.org/10.1108/ejm-04-2017-0275

Chandan, S., & Kumar, A. (2019). Review of urban conservation practices in historic cities. International Journal on Emerging Technologies, 10(1), 74-84.

Charmaz, K. (2014). Grounded Theory in Global Perspective. Qualitative Inquiry, 20(9), 1074–1084. https://doi.org/10.1177/1077800414545235

de Jong, M., Chen, Y., Joss, S., Lu, H., Zhao, M., Yang, Q., & Zhang, C. (2018). Explaining city branding practices in China’s three mega-city regions: The role of ecological modernization. Journal of Cleaner Production, 179, 527–543. https://doi.org/10.1016/j.jclepro.2018.01.098

de Vos, P. S. (2006). The Science of Spices: Empiricism and Economic Botany in the Early Spanish Empire. Journal of World History, 17(4), 399–427. https://doi.org/10.1353/jwh.2006.0054

Erlangga. (2016). Faktor-Faktor yang Mempengaruhi Terciptanya City Branding Sebagai Upaya Mempromosikan Suatu Kota (Studi Kasus pada Pemerintah Kota Ternate) (Undergraduate (S1) Thesis). Universitas Islam Negeri Alauddin Makassar. Retrieved from http://repositori.uin-alauddin.ac.id/751/

Glaser, B., & Strauss, A. (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research. Mill Valley, CA: Sociology Press.

Goess, S., de Jong, M., & Meijers, E. (2016). City branding in polycentric urban regions: identification, profiling and transformation in the Randstad and Rhine-Ruhr. European Planning Studies, 24(11), 2036–2056. https://doi.org/10.1080/09654313.2016.1228832

Henninger, C. E., Foster, C., Alevizou, P. J., & Frohlich, C. (2016). Stakeholder engagement in the city branding process. Place Branding and Public Diplomacy, 12(4), 285–298. https://doi.org/10.1057/s41254-016-0002-1

Hudak, K. C. (2019). Resident stories and digital storytelling for participatory place branding. Place Branding and Public Diplomacy, 15(2), 97–108. https://doi.org/10.1057/s41254-019-00117-7

Hultman, M., Yeboah-Banin, A. A., & Formaniuk, L. (2016). Demand- and supply-side perspectives of city branding: A qualitative investigation. Journal of Business Research, 69(11), 5153–5157. https://doi.org/10.1016/j.jbusres.2016.04.096

Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, 1(1), 58–73. https://doi.org/10.1057/palgrave.pb.5990005

Klopper, H. (2008). The qualitative research proposal. Curationis, 31(4), 62-72. Retrieved rom http://www.scielo.org.za/scielo.php?script=sci_arttext&pid=S2223-62792008000400008&lng=en&tlng=en.

Kwok, M., Johnson, L., & Pojani, D. (2018). Discretion and the erosion of community trust in planning: reflections on the post-political. Geographical Research, 56(4), 382–392. https://doi.org/10.1111/1745-5871.12310

Long, T., & Johnson, M. (2000). Rigour, reliability and validity in qualitative research. Clinical Effectiveness in Nursing, 4(1), 30–37. https://doi.org/10.1054/cein.2000.0106

Maxwell, J. A. (2012). The Importance of Qualitative Research for Causal Explanation in Education. Qualitative Inquiry, 18(8), 655–661. https://doi.org/10.1177/1077800412452856

Mihardja, E. J., Widiastuti, T., & Agustini, P. M. (2020). Developing City Branding Strategy of Ternate in North Moluccas - Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 36(2), 364–379. https://doi.org/10.17576/jkmjc-2020-3602-22

Oguztimur, S., & Akturan, U. (2015). Synthesis of City Branding Literature (1988–2014) as a Research Domain. International Journal of Tourism Research, 18(4), 357–372. https://doi.org/10.1002/jtr.2054

Rabbiosi, C. (2015). Renewing a historical legacy: Tourism, leisure shopping and urban branding in Paris. Cities, 42, 195–203. https://doi.org/10.1016/j.cities.2014.07.001

Soltani, A., Pieters, J., Young, J., & Sun, Z. (2017). Exploring city branding strategies and their impacts on local tourism success, the case study of Kumamoto Prefecture, Japan. Asia Pacific Journal of Tourism Research, 23(2), 158–169. https://doi.org/10.1080/10941665.2017.1410195

Sumardi, S., Kantun, S., Ayu, A., & Mashudi, M. (2018). Batik Social and Cultural Legitimacy Globalization: Study Analysis and Recognition Batik Motif Jember through Jember Fashion Carnival. Proceedings of the 1st International Conference on Intellectuals’ Global Responsibility (ICIGR 2017), 53–57. Sidoarjo, Indonesia: Universitas Muhammadiyah Sidoarjo. https://doi.org/10.2991/icigr-17.2018.13

Tataroğlu, N., Karataş, A., & Erboy, N. (2015). An Evaluation on the Process of Being a Brand City of Muğla. Procedia - Social and Behavioral Sciences, 210, 114–125. https://doi.org/10.1016/j.sbspro.2015.11.344

Tribunnews.com. (2019, September 10). ICCF 2019: Keberagaman, Persatuan Indonesia, dan Rekor Dunia di Ternate. Retrieved from https://m.tribunnews.com/nasional/2019/09/10/iccf-2019-keberagaman-persatuan-indonesia-dan-rekor-dunia-di-ternate?

Whiting, L. S. (2008). Semi-structured interviews: guidance for novice researchers. Nursing Standard, 22(23), 35–40. https://doi.org/10.7748/ns2008.02.22.23.35.c6420

Copyright (c) 2021 Owned by the Author(s), published by Society

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Downloads

Download data is not yet available.