TY - JOUR AU - Martin Martin AU - Nasib Nasib PY - 2021/06/30 Y2 - 2024/03/29 TI - The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables JF - Society JA - society VL - 9 IS - 1 SE - Research Articles DO - 10.33019/society.v9i1.303 UR - https://society.fisip.ubb.ac.id/index.php/society/article/view/303 AB - Polytechnic is a university focusing on vocational education. Politeknik Unggul LP3M is to provide an appropriate vocational education in supporting industrial demand. This study focuses on maximizing students’ loyalty influenced by brand image and trust, where students’ satisfaction is an intervening variable. Path analysis was chosen for this study. As many as 125 people were chosen as respondents, and the technique sampling used purposive random sampling. The study showed that brand image and trust significantly impact students’ loyalty and satisfaction in Politeknik Unggul LP3M. Students’ satisfaction has a crucial role in mediating brand image and brand trust on students’ loyalty. ER -