Waworuntu, E., Mandagi, D. and Pangemanan, A. 2022. ‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product. Society. 10, 2 (Dec. 2022), 351-369. DOI:https://doi.org/10.33019/society.v10i2.463.